Months Before Launch, .xxx Domain Registration Skyrockets (But Not for Porn)

The “Triple X” domain (also called dot triple-x) was originally intended to be a “porn-friendly” top level domain that adult websites could voluntarily adopt. However, several months before these domains are even scheduled to be launched, preregistration is already exploding — but not for porn sites.

Do you remember back in the late 90’s, when going to “WhiteHouse.com” brought you to an adult website? (Come on, every student made that “mistake” in computer lab at least once.) Mistakes like that prompted companies and institutions to buy every conceivable interpretation or misspelling of their brand names — in order to prevent “domain squatting” by unauthorized parties.

So, with the launch of .xxx, companies are now essentially forced to preregister their trademarks, yet again. For example, Procter & Gamble will probably want to pick up CoverGirl.xxx, Pantene.xxx and all of its other brand name variations.

Many of these companies are complaining about being “forced” to purchase additional domains (which cost about $200-300 each). However, wouldn’t Mattel rather that people going to Barbie.xxx get redirected to the Mattel site, instead of… something else?

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