I’ve had girlfriends in the past that have been utterly terrified of the scale. They’d rather be seen wearing this hat in public than know how much they weigh (and god forbid if I were to glance over their shoulder and glimpse a digit or two.) We can only imagine that MiBody would be those ladies’ equivalent of the apocalypse. And we shudder to think what could happen if they ever hear of DoCoMo’s ego-crushing phone.
Not only does the MiBody scale tell you your weight, but goes on to badger you about your body fat, body water, muscle mass, BMI, BMR, and probably other nasty abbreviations starting with ‘B’. MiBody even has the nerve to offer you USB transfer of these stats to your computer. As if you want to know how much larger your waist line is growing. Shove it up your ass, MiBody! Everyone can’t have that conceptual super-thin black sleekness that your body does! — Andrew Dobrow