We wonder if this decision has anything to do with Lenovo being one of the greenest of the big tech companies. Though a torch isn’t really “eco-friendly”. Designing the 2008 Olympic Torch might knock Lenovo down a notch on the green scale.
Though with that notched peg, Lenovo is sure to gain a ridiculous amount of name recognition with how disgustingly over-hyped the summer Olympics always are. Now the only questions is, can a computer company design a satisfactory torch? Looks cool, but will it satisfy the world’s hunger for flame? — Andrew Dobrow