Following Matthew’s last post, I’d like to thank him for his wonderful contribution to Gearfuse. The last three months have been an enchanted parenthesis. While it’s been very refreshing working with Matthew, the kind of content that has been published here was too pointedly highbrow to attract new readers and to be a rapid grower. Yes, professional blogging is about money, too.
You guys need to have your tech ids scratched, which means posting iPhone rumors, Google news, hot new gadgets and so on. That wasn’t happening. There’s nothing to say a smart publication can’t appeal to both tech thinkers and gadget fanboys, but it takes juggling. Headlines alone were a problem; if a post is about an iPhone or Facebook, that should be in the headline on a tech blog, not a relevant Sartre quote. There’s nothing to regret, but the price of expensive talent capable of delivering sophisticated and highly cultivated content got lower returns than I imagined. The experiment was intellectually gratifying but it’s time to move on.
Regarding future developments, a new editor will take over in a week and you’ll be seeing more tech and gadget news than in the last three months. Rest assured though; fun doesn’t have to be the same as dumb. We’re just going to make Gearfuse a gadget write again. Stay tuned.
Your humble servant, Steve Rufer.