Follow Up: Circuit City Gets A Sense of Humor

Yesterday, we reported that Circuit City was up in arms over a Mad Magazine parody of the big box electronics retailer. Circuit City ended up asking stores to destroy copies of the humor mag and sent out a stern letter to managers. Now the company is trying to pretend it has a sense of humor and has issued what seems like an apology of some sort. You be the judge:

Hi, Ben,

I spotted the article about Circuit City and MAD Magazine on your site.

fyi, I became aware of this �situation� only this morning, and I have sent a note today to the Editors of MAD Magazine.

Speaking as �an embarrassed corporate PR Guy,� I apologized for the fact that some overly-sensitive souls at our corporate headquarters ordered the removal of the August issue of MAD Magazine from our stores. Please keep in mind that only 40 of our 700 stores sell magazines at all.

The parody of our newspaper ad in the August MAD was very clever. Most of us at Circuit City share a rich sense of humor and irony�but there are occasional temporary lapses.

We apologize for the knee-jerk reaction, and have issued a retraction order; the affected stores are being directed to put the magazines back on sale.

As a gesture of our apology and deep respect for the folks at MAD Magazine, we are creating a cross-departmental task force to study the importance of humor in the corporate workplace and expect the resulting Powerpoint presentation to top out at least 300 pages, chock full of charts, graphs and company action plans.

In addition I have offered to send the MAD Magazine Editor a $20.00 Circuit City Gift Card, toward the purchase of a Nintendo Wii�.if he can find one!

All the best,

Jim Babb
Corporate Communications
Circuit City Stores, Inc.
Richmond, VA


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