According to Angry Birds, Male Gamers more Likely to Spend Money

Apparently, this Angry Birds game is going to continue being a cultural “thing”.

A survey published by “Ask Your Target Market” (cleverly abbreviated to AYTM) showed that out of gamers who have the trial version of Angry Birds, it’s the male demographic that’s more likely to spend money on the full game.

The difference between the male and female gamers in this study was significant — men are 35% more likely to shell out the cash for the full game.

The survey also took age into account, and measured the “conversion rate” for each demographic. Of all the age groups, it was the females over 25 that had the lowest conversion rate. Males from 18-24 are 76% more likely to buy a full game than females over the age of 25.

Of course, like any survey, these results should be taken with a grain of salt. However, it brings up an interesting financially-related gender divide in the gaming community.


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