Marketing is an integral part of building a business and is focused entirely on communication. In fact, it has the power to make or break a brand entirely depending on the approach or rather lack of thereof. Traditional marketing strategies have evolved over time to adapt to the needs of the consumers and technology has played a huge role in this process. Modern technology has paved the way for significant advancements and has developed an entirely new take on traditional marketing strategy – Digital.
In this day and age, everything and everyone is online. That’s why a lot of business owners invest in the digital presence of their businesses on the web. But does this render traditional marketing strategies obsolete?
Many have adapted a synergy of both traditional and digital marketing for their business. This is an amazing opportunity to reach target markets on a multiplatform level, heavily focusing on a diversified approach to reaching consumers in different areas of the market. Many experts have opinions as to where money is best spent for maximum impact however the nature of business, industry, market and economic climate all play a key role in the performance of any promotional efforts, no matter what the promotional mix or strategy at play.
Modern businesses need to be agile to adapt to the ever changing demands of customers. A brick and mortar store needs to do more than just sell products over the counter to remain competitive in a market where consumers are constantly demanding more convenience from businesses in all industries. Businesses really must adapt or die to the modern behaviors of consumers if they want to remain competitive in years to come.
There’s no denying that the boom of digital marketing has created new avenues for both consumers and businesses to interact online. But it is also true that traditional marketing will never be rendered obsolete as brands will always need to provide a tangible brand experience to customers and clients that they meet face to face. Companies like
Fresh Promotions, American Promo and Branded Gear create custom branded merchandise that enables brands to be remembered long after an initial meet or call. Digital marketing may be the future of marketing however brands will always need branded products to reinforce their message when their clients are not in front of the computer.