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Combine the urban security suit with the augmented reality mask and you get the future outfit of pro-tennis. A recent Lacoste ad, celebrating the 75th anniversary of the brand, shows a player dressed in a ridiculous garment, playing tennis in a fictional, digitally-enhanced room. The racket has robotic features and assembles itself right out of the bag. The walls measure the speed of your slice and even returns the ball to the player.  Seems pretty intense for a tennis game but I’d be willing to... Continue reading

  Russia has been known to take their gadget advertising to the extreme, featuring everything from the gigantic to the dangerous. BMW has launched a new billboard in Moscow to showcase their M model which falls under both of these categories. These new 65,000 square foot billboards feature full-sized vehicles mounted on the ad, complete with working lights. This makes it look like the cars are actually driving on the walls, somthing usually only done in cheesy action flicks.

SpikeTV is advertising their presentation of Star Wars in the sexiest way possible. By featuring lightsaber glow-stick lights on a specially designed bus stop ad, of course. Sexiest way possible? I think so. The Dark Side is strong, my son. But using the power of The Force and your bus toll, you too can be a Jedi. Or at least in the presence of a cleverly launched corporate ad campaign.

Having seen them selling cellphones with a girl in a tub, here comes another marketing stunt from Japan. How ’bout a spectacular cartoon epic on a weird-looking mouse that does acupuncture? Jump to find out more.

Japanese company Frepar has announced the commercialization of their almost-teleporting communicate-Pod. What this thing does is that it allows the real-time teleporting of full 3D image of objects between both parties, so essentially it “looks” like teleporting. When you want to show your friend your new hamster, simply place it on the Sci-fi looking device, let it walk around in the capsule scanner and your friend at the other side would be delighted to see the 3D image of your... Continue reading

[ev type="youtube" data="z_dMQ04-y1k"][/ev] This is actually the third time Samsung is doing this, first they hired the face for Anycall (Samsung’s brand of mobile phones in Korea and a couple of countries in Asia), then they sponser and film the music video, so that the phones will be featured there, and the song will be featured in the TV ad. The music video will also be pre-installed onto phones the models featured there. I guess this is a win-win deal... Continue reading