What da heck right? Yeah, what da heck, but that’s what fujitsu did at the press conference this morning, having the F703i phone ringing in the tub with a model, just to let the world know how important and beautiful it is to have a waterproof phone. “Moshi moshi!” We feel sorry for her- hopefully she’s paid well. Oh yeah, the phone can be washed over the tap, see? Apparently they’ve been developing this for 3 years, and managed to halve the thickness. Bravo.

Bravo to the marketing, too. What da heck. — Sam Chan

Press Conference [ITmedia +D]

Just 4 hours after AU KDDI’s announcement, NTT DoCoMo announced the new WCDMA 703i series in Tokyo. Nothing out of our expectation as we wrote about before. Also announced are the SonyEricsson BRAVIA SO903iTV DMB phone and Mitsubishi’s double-internal screen D900iDS, both of which Gearfuse premiered on Sunday. The 703i series is the mid-low end of DoCoMo’s 3G portfolio, so don’t compare their specifications with that of the W5 series from AU KDDI. Take note that all these phones will only be available in Japan and Japan only, they will not be unlockable, and neither will other versions be released outside Japan as they are co-developed between NTT DoCoMo and the manufacturers. We have pictures and details of all these cool looking phones after the jump.

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Here are pictures of the 2 upcoming phones from SonyEricsson. One with a swivel screen, the first Bravia phone that supports DMB (One-Seg) the SO903iTV. The second one is the SO703i, looking like the Z610 outside Japan. Enjoy.

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We managed to get hold of pictures of almost the whole 703i series from NTT DoCoMo and we’re really excited about the announcement. The 703i series is the mid-range WCDMA line of NTT DoCoMo’s FOMA 3G service. It consists of Fujitsu F703i, Mitsubishi D703i, NEC N703iD (same design as N702iD), N703iu, Panasonic P703i, P703iu, Sharp SH703i, SonyEricsson SO703i. We’ll keep you guys posted once they’re officially announced. — Sam Chan