SECTION: HAYWIRE

Burn Me: Consensual Subliminality in Advertising

Burn Me: Consensual Subliminality in Advertising

A BMW advertisement proves that subliminal advertising works best when its presence is revealed. Continue reading

Extraordinary Rendition: Assange & Extradition Chic

Extraordinary Rendition: Assange & Extradition Chic

Newsweek gives Julian Assange’s “mansion arrest” the Martha Stewart treatment. Continue reading

This Quick Bike Snow Tire Fix is a Splendid Hack

This Quick Bike Snow Tire Fix is a Splendid Hack

A great idea for getting around in the snow, for which Fritz Rice of Seattle’s Dutch Bicycle Co. generously credits fixie hipsters. Continue reading

Hectometer Free Drive Breaks the Record, Answers a Question

Hectometer Free Drive Breaks the Record, Answers a Question

And the question is—what the heck’s a hectometer? Video after the jump. Continue reading

Real-Life Rorschach Mask Sticks It to the Man

Real-Life Rorschach Mask Sticks It to the Man

An inventive YouTube user shows that it doesn’t take cinematic digital effects to create the morphing inkblot mask of Alan Moore’s nasty antihero, Rorschach. Video after the jump. Continue reading

When Launching Your Xmas Tree, Don't Forget the Star

When Launching Your Xmas Tree, Don’t Forget the Star

When it comes to Christmas, this Xmas-tree rocket launch proves that hacking is the gift that keeps on giving. Video after the jump. Continue reading

Stick the Landing: Vote for the Apollo Stamp

Stick the Landing: Vote for the Apollo Stamp

A candidacy we heartily commend: vote to make this commemorative Apollo stamp the US representative in a new gallery of International stamps at the Smithsonian’s National Postal Museum. Continue reading

Star Trek: Emanations of the Infinite

Star Trek: Emanations of the Infinite

“The man in charge of the machinery of the universe is Chief Engineer Geordi LaForge.” Continue reading

Killing Spree

Killing Spree

Freddie Wong’s deft short captures the hands-high stance, the angular gait, and the ragdoll morbidity of the first-person shooter genre. Video after the jump. Continue reading

Try dragging your blackberry to the trash?

Try dragging your blackberry to the trash?

Confounded by fruit and other technologies; video after the jump. Continue reading