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I don’t know what it is about Microsoft and making terrible commercials. Their Seinfeld ads were a disaster. With Bing, they just sort of used the power of information overload, mass tedium and constant brand plugging to get their point across. I sort of liked the “Windows 7 was my idea” commercials, and by Microsoft standards they were works of art. But it seems they just can never get the promotional stuff down.
Since they’ve figured out that, for the most part, they are incapable of creating their own sticky ad campaigns, they’ve now started borrowing ideas from memes and the results are just… I don’t know any other way of putting it than cringe-worthy. This ad for Windows Live Photo gallery uses the Double Rainbow Guy, doing his whole double rainbow shtick. But instead of coming off as trendy and fresh, it just sort of makes you want to shoot yourself in the face.
