Building a website is just one part of the bigger picture when it comes to increasing the visibility of your website.
Once you have made the decision that your company needs a website, after hiring a web developer and web designer, there are still a number of things that you need to do to make a website work for you.
The first thing you need to do to increase the visibility of your website is make certain that everything is exactly how you want it. This includes interactive areas of your site to the basic aesthetics as well as ensuring that every link is clickable. Most importantly however, is to make certain that the website is visible. Here are three ways that you can increase visibility of your website.
If your website is service-based, you’ll need a lot of positive reviews in order to get your company off the ground. Many people believe that since the Internet makes communication and service fast and easy, they don’t have to deal with the locals the way old businesses would. However, they’re forgetting one thing. The service industry is heavily recommendation-based.
Being an online business however, you have an advantage in this sense. The service industry may be recommendation-based, but recommendations are moving swiftly from being word-of-mouth only to being something that people can find almost anywhere online.
If you are interested in getting good recommendations for your website, it is important to start with people from whom you can easily get positive reviews before working up to strangers. If your business has a store front and a physical location, this is a bit easier. If not, try participating in a community outreach program, funding a local charity event, or going small and handing out fliers promoting your business. Once you get the locals participating, people will be dazzled by your excellent reviews.
Start a Blog
You can hire the best website builders available online, and your web designer may mention to you that SEO tactics are important in order to attract more attention to your website through search engines. However, it can be difficult to know how to begin.
One of the best ways to attract attention to your site is by having a blog related to your business. Hire writers, or invite guest bloggers for exposure or pay. It is also a good idea to build a sizable repertoire of blogs that link to your blog and to other important pages on your website. By making sure your website comes up first in every search engine search, you will increase your visibility quite a bit. You will also make your customers feel like you have a better, more rounded website available.
Concentrate on Titles
The titles of your pages, blogs, and articles might not seem terribly important to you, but it makes a big difference in regards to how people find your website. That is, if you don’t properly title your pages, you might be missing out on a lot of traffic that you’d otherwise be getting. By coming up with proper, concise and interesting topics for your pages, you’ll build traffic to your website while increasing the visits from customers you want to visit your site.