I can’t tell you how many times I’ve gone out and bought fresh fruit, only to have it mold by sitting in my refrigerator’s crisper drawer. It’s both a waste of food and money and can be quite frustrating at times. This is where BLUE enters the picture.

BLUE will cleanse your fruits through emitting a special light that kills bacteria on the skin of your pears, peaches and other delicious delicacies (a process known as Action Fresh Blue technology.) A beautiful blue ambient light glows when the device is on and cleansing your food. BLUE comes with a charger and a removable bowl that you can easily clean. After the jump, a collage showing how BLUE works:

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