Instagram is one of the most popular social media platforms today. It has close to 300 million users and has now surpassed Twitter for marketing potential. Instagram is one of the best platforms for businesses of many types to engage with users and generate traffic with excellent content. Using Instagram is a form of art. You have to master how the platform works, and more importantly, you can use certain tools to boost engagement, traffic and brand awareness. Here is a list of some of those tools:
Iconosquare is designed especially for businesses to market Instagram accounts and gain followers. The advantage of this tool is that it allows you to analyze activity on your Instagram feed. You can see how followers come and go, so you can better manage your community. This tool also allows users to market Instagram accounts on other social networks, mainly Facebook. Use this tool to engage with your customers online in a meaningful and profitable manner.
ScheduGram helps companies manage business Instagram accounts. Managing an Instagram account for commercial use is not the same as doing so with a personal account. You may need to upload multiple images or videos, possibly several times a day. ScheduGram makes publishing posts and scheduling content much easier. It offers partially automated scheduling for your account and followers. Plus, it can be directly integrated with Canva to edit images.
Vibbi is a web service that allows Instagram users to buy likes. You can get a 100 likes for as little as $3. There are many other perks involved, including free views, 24/7 customer support, quick delivery and no need for passwords. Business Instagram feeds need a lot of likes for social proof. Buying likes in the beginning will help your account attract more real and organic likes later. Vibbi is one of the best services currently available that allows businesses to purchase likes legitimately.
INK361 is a web app that helps businesses manage Instagram accounts better. You can do many things, like create albums or manage followers, easily online. More importantly, you will have access to social impact stats on Instagram.
Crowdfire helps you integrate your Instagram and Twitter accounts. You can connect Twitter users and Instagram posts based on similar hashtags. Use Crowdfire to locate users who might be interested in following your account. You can also keep track of social media followers and market to both Twitter and Instagram followers at once.
Tagboard aggregates social media posts based on hashtags. It’s a neat tool to collect similar posts to engage customers. Tagboard can be easily used on Instagram, and also on websites and mobile apps. This tool will allow your viewers to like and share your Instagram posts. Plus, you can use the basic Tagboard package for free. There are premium packages with advanced tools as well.
Part of marketing content on Instagram involves occasionally reposting content originally posted by others. Use Repost to re-post relevant and accessible content while crediting the original poster without causing a dispute.
With the tools mentioned above, you will be able to better benefit from the functionality and popularity of Instagram.